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Michelle Hong, Co-Founder

Michelle is a city kid born and raised in Singapore, and found out the hard truths of our food system after having pursued growing her own food after moving to Hong Kong.


Having seen the declining food growing capacity in cities and a disconnection with food sources, Michelle believes that reviving the organic farming movement and building a sustainable food system can start right here in the heart of cities.

Previously from the communications and advertising sector, she now channels her time and energy towards promoting the urban farming movement, encouraging people to start growing their own food, so as to nurture a generation of consumers connected with their food sources and local producers. She has been living in Hong Kong for 10 years and now calls both cities home.